Billboard

The Conan Bump: Quantifying Late Night Show Sales & Social Numbers

On the heels of his ratings-topping appearance on NBC’s “Saturday Night Live,” Justin Timberlake chose to extend his run on the late-night TV circuit with a weeklong gig on the network’s “Late Night With Jimmy Fallon.”

But if the goal was to drive chatter and excitement around new album The 20/20 Experience, Timberlake might have gotten a bigger bump if he’d chosen to be on “Conan” instead, according to data from Next Big Sound, a digital data-tracking firm that focuses on the music industry.

Read more on Billboard.biz.