Adele’s “21” Hits 10 Million in U.S. Sales - Adele’s mega-selling “21” album continues to rewrite the record books. This week, the XL/Columbia release pushes past the 10 million U.S. sales mark in only its 92nd week of release, according to Nielsen SoundScan. In doing so, “21” becomes the 21st album to shift 10 million since the firm began tracking data in 1991. (Full story at Billboard.)
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Just as Adele won a whole mess of Grammys, flipped the bird at the BRIT Awards and generally makes her triumphant return, she has her best sales week ever (730,000 copies). “21” is No. 1 on the Billboard 200 chart for a 21st nonconsecutive week, breaking the record for the longest-running No. 1 album (since Billboard began tracking using SoundScan in 1991).
Let’s put it this way: 2.34% of the U.S. population now owns “21.”